AMC+

Launching a best in class streaming app

Building a video streaming application from scratch.

Expertise

UI Design

Interaction Design

TV / Living Room Experiences

Prototyping

Asset Guidance

Platforms

Web

Mobile

TV

Completed

Summer 2021

Introduction

AMC+ is a premium streaming service offering a diverse range of exclusive content, including popular TV shows, movies, and documentaries. As a product designer, I had the privilege to contribute to this project, focusing on delivering an engaging and seamless user experience across multiple platforms.

End to End Design

I was involved in every stage of the design process, from initial branding concepts to final delivery. My responsibilities included interaction design, prototyping, animation, and creating image templates for key art across web, mobile, and TV platforms.

Interaction Design

I led the interaction design efforts, ensuring that the user experience was intuitive and engaging. This involved crafting user flows, wireframes, and interactive elements that guided users seamlessly through the content discovery process. I focused on creating a responsive design that adapted beautifully across web, mobile, and TV screens.

Prototyping

Prototyping was a critical part of the design process, allowing us to test and refine interactions before development. I created high-fidelity prototypes in Figma, which helped in validating design decisions and gathering user feedback. These prototypes were instrumental in aligning the team and stakeholders with the project vision.

Branding

I was deeply involved in the branding process, working to ensure that AMC+'s visual identity was strong and consistent. This included designing logos, refining the color palette, and defining typography guidelines that aligned with the brand's ethos and appealed to our target audience. I worked with our video production team to develop a custom branded animation that plays on open of each app.

Animation

To enhance the user experience, I designed and implemented various animations. These included smooth transitions, loading animations, and interactive feedback that made the platform feel dynamic and engaging. The animations were carefully crafted to be visually appealing while not distracting from the content.

Conclusion

Working on AMC+ was a highly rewarding experience. My contributions to interaction design, prototyping, branding, animation, and key art templates helped in creating a cohesive and engaging user experience. The final product not only met but exceeded user expectations, showcasing the power of thoughtful design in elevating a streaming platform. We were able to deliver the finished application on time and on budget with a strict launch deadline.