Travel Vilain
A travel site inspired by TV’s favorite assassin.
How we created an editorial experience from scratch and partnered with one of the world’s largest travel sites to drive engagement.
Expertise
Branding
Web Design
Development
Prototyping
Platforms
Web
Mobile Web
Check It Out
Introduction
Travel Vilain is an interactive travel guide centered on the glamorous locales featured in the emmy award winning original series Killing Eve. The site was produced as a partnership with award winning travel site Culture Trip.
Concepting and Wireframes
The concept for Travel Vilain was born from our observation that fans of the Killing Eve franchise were desperate for more content surrounding the show. We created wireframes that detailed ad placements, and created a sample brand identity. Using the branding and the wireframes, we sold the concept, and partnered with Culture Trip to create an editorial travel experience. The site was a success and drove millions of views from our site to Culture Trip articles, while providing a boost to video playback and engagement on our owned platforms.
Logotype
The Travel Vilain logo is designed to convey the dangerous and alluring overtones that are present throughout the show. The logo uses sharp angular lines and ‘cut’ characters to create an aggressive look, channeling the shows deadly protagonist.
Color Palette
We developed a color palette for Travel Vilain to match the glamorous, and sometimes murderous underpinnings of the show’s aesthetics. The challenge, and the great joy of this project was drawing on the wealth of beautiful imagery that the show contains, without implicitly quoting it.
UI Design & Development
I designed a basic UI and built out sample interactions for the project in Sketch and Principle. We stood up a Wordpress site and built out the site in a two week sprint. We delivered the site on time and on budget in time for the Season Premiere, and to maximize the value for our partners.
