Leanback TV

A retro TV app finds new audiences

Designing a new way to watch old TV.

Expertise

Logo Design
Motion Design
Prototyping
UI Design

Platforms

OTT

Completed

February 2019

Introduction

Leanback TV was an OTT experience that we designed as part of a partnership pitch with Spectrum Charter cable. The brief was specific, but in that we found the freedom to play around with different aspects of the experience. Tasked with coming up with a new way to watch old TV, we designed a TV application for browsing videos.

The project was in direct collaboration with UX designers and network executives. It was built using Sketch and Principle.