Growcart

Managing your brand on Amazon made easy.

How we helped a team of marketers build a digital platform to make managing their Amazon business easier.

Expertise

Branding

Logo design

UI Design

Website Design

Platforms

Web

Completed

November 2018

Introduction

Growcart was an application that I worked on with a team of marketers interested in creating an Amazon agency platform. The idea was complex, but we were able to come up with a name and an identity that really resonated. I designed the branding and the core UI, and worked with a UX designer to bring it to life. I built a proof of concept for our authenticated dashboard in React with a Firebase backend, and an interactive prototype for the experience in HTML / CSS.

Logo Construction

I created the brand mark, pulling inspiration from the lower case ‘g’, and combining it with a shopping cart icon to create a glyph which represented the ‘g’ and the ‘c’ in Growcart’s name. The look and feel pulls inspiration from projects like UI Gradients and Stripe, and the icon takes cues from the HTML5 and CSS3 icons. We wanted the project to feel like a welcome addition to the modern web, and we were thrilled with the result.

Brand Identity

We wanted the logo, and the brand identity to embody the enthusiasm that the founders brought to the table. Using vibrant colors, gradients, and clean vector illustrations, we were able to create the startup feel that the founders were looking for. The UI pulls its cues from the initial branding exercises, and extends the vocabulary further to create a system of cards for displaying the various formats of data that were essential to the experience.

Website Design

We designed a marketing site for the startup that included a landing page, and a sample product dashboard. The landing page extended the brand identity we developed in the initial sketches and refined it into a recognizable product model.

Custom Icon Set

We designed a custom icon set for the dashboard, addressing topics of personal finance. The icons are inspired by offset printing methods and follow the core brand identity.

Interactive Prototype

In order to pitch the project to investors the founders looked to us to create an interactive prototype. The prototype was built using HTML / CSS / JS, and included interactive and animated graphs.

Proof of Concept

We developed a proof of concept using React, React Router, and Firebase Authentication. Included in the demo was a cloud notification system, along with working authentication and sign in / sign up patterns configured to a Firebase dashboard.

See the repo on github here